By SARA GIBONEY
UNK Communications
KEARNEY – A University of Nebraska at Kearney marketing class recently won the Kay Payne Case Competition.
Professor Sri Seshadri’s Marketing Management class developed a comprehensive marketing plan for HelpCare, a free clinic that serves uninsured individuals in Buffalo and Kearney Counties.
Team members are Colin Cimino of Kearney, Demi Higgins of Bennington, Kelle Carver of Shawnee, Kan. and Chenxu Wang of China.
Each semester, business students compete in the Kay Payne Case Competition to create effective and professional projects for area businesses.
Typically entrants are students developing advertising campaigns, marketing research projects and/or marketing plans. Their work is completed under the direction of faculty teaching Advertising Management, Marketing Research or Marketing Management. The case studies are judged by individuals from the central Nebraska business community.
Winners receive cash prizes.
“The students proved the adage that success comes from determination and hard work,” Seshadri said.
The competition was named after retired director of the Center for Rural Research and Development, Kay Payne. She continues to have a very strong belief that students can provide a win-win situation between the university and business community. Payne was an advocate for rural communities and small entrepreneurs for most of her career.
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Source: Marsha Yeagley, 308.865.8345, yeagleym@unk.edu
Writer: Sara Giboney, 308.865.8529, giboneys2@unk.edu
