UNK Marketing Students Receive Awards For Outstanding Research Cases

Marsha Yeagley
marketing/MIS department senior lecturer, 308.865.8345
Students from the University of Nebraska at Kearney Marketing research class have been recognized by the Kay Payne Undergraduate Case competition.           Participating teams are paired with local businesses and work with the businesses on specific marketing projects. Once completed, each team’s work is judged by members of the Kearney community.
           “This competition has students work with businesses to improve entrepreneurship,” said Marsha Yeagley, a senior lecturer in the UNK Department of Marketing and Management Information Systems. “The College of Business and Technology also places a strong emphasis on experiential learning.”
           The participating businesses can be either profit or nonprofit groups. According to Yeagley, many of the clients have a developed relationship with UNK and request the assistance of the students.
           The teams of student participants are listed below by hometown and country:
First Place Team ($1,200 prize):
Lana Lucek
Jessica Jones
Andrea Laituri
Ben Alleman
Second Place Team ($800 prize):
Company- Bed Rock Marble
Grand Island-
Craig Beaman
North Platte-
Amy Tobey
Ellen Anderson
McKenna Irwin

Yuki Kawakami