Crossing Disciplines

Dr. Sri SeshadriDr. Sri Seshadri

If the mark of a good researcher is follow-ing research results anywhere that the data leads, consider one University of Nebraska at Kearney professor a master at pursuing the truth.

Dr. Sri Seshadri, a professor in the UNK Marketing and Management Department, has research interests that reflect a scholar’s thirst for knowledge and has found evidence in seemingly unlikely places.

“I like to learn a lot about many different areas,” he remarked. “Unlike many faculty who have a very clear research program, I tend to go across disciplines.”

Where does this take him? Into areas such as business ethics, satisfaction with athletic trainers, e-marketing, e-commerce and e-communications.

Dr. Seshadri uses his wide-ranging interests to bring other faculty into research, acting as a mentor to faculty members who may not have experience as independent researchers. This models a broader view of research, which helps faculty early in their careers. Dr. Seshadri’s wide-ranging interests make him a better professor, having more experience to offer students in the classroom and in mentoring student research projects. In 2005, he re-ceived the Faculty Mentoring Award for the College of Business and Technology at Student Research Day.

Dr. Seshadri has published several journal articles, most of which follow his research interests in marketing. His latest, “The Influence of Purchasing Strategies on Performance: Some Empirical Evidence,” was published in the Journal of Business and Industrial Marketing, and he also has articles featured in Business Commun-ication Quarterly, Journal of Marketing Management and the Journal of Mark-eting for Higher Education.

In 2005, Dr. Seshadri served a one-year faculty internship with Intellicom, a central Nebraska company that provides outsourced technology solutions. In the first faculty internship of this kind in the College of Business and Technology, Dr. Seshadri worked on research questions concerning the feasibility of a virtual community mall.

About the effects of his internship on his professional career, Dr. Seshadri remarked, “With it I am able to bring scholarship, faculty development and teaching all into one.”

Dr. Seshadri has no plans to slow down. He was a large part of bringing the Mid-Plains Management Conference to Kearney, a conference that has both faculty and student tracks. And of course, he has other research projects he wants to pursue.