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Can holiday music increase sales? UNK professor Greg Broekemier says yes

November 21, 2018 by admin

UNK marketing professor Greg Broekemier says holiday music can help boost retail sales by putting shoppers in a good mood. (Photo by Corbey R. Dorsey, UNK Communications)

By TYLER ELLYSON UNK Communications KEARNEY – More than 160 million U.S. consumers are expected to shop over the next five days, most of them on the lookout for the deep discounts Black Friday, Small Business Saturday and Cyber Monday are famous for. Deals are the most attractive part of the spending spree that starts on Thanksgiving, but there are other factors that help determine how people spend their money. A store’s atmosphere – those festive holiday displays and the … [Read more...] about Can holiday music increase sales? UNK professor Greg Broekemier says yes

Filed Under: Business & Technology, News Tagged With: Greg Broekemier, Holiday Music, Marketing, Retail, Shopping, University of Nebraska at Kearney, UNK

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