Marsha Yeagley
marketing/MIS department senior lecturer, 308.865.8345

Earning credit for an assignment is usually the goal of most college students. So, earning cash for a class project was like hitting the jackpot for students in an e-marketing class University of Nebraska at Kearney.  
UNK students in Dr. Sri Seshadri’s e-marketing class recently got the chance to put their education into practice for a real client. According to Marsha Yeagley, a senior lecturer in the Department of Marketing and MIS, the students provided consulting services for Intellicom, a Kearney-based technology firm. The students did market research and developed a paper which focused on their research findings.
“As a business interested in partnering with the educational community, Intellicom has provided financial awards to the student groups who produced the best papers,” Yeagley said.
Intellicom’s Dan Shundoff, Bryan Kuntz and Shane Freeman recently debriefed the students and announced the winners. The winners, who were also recognized recently at the Annual and Endowed Scholarship Recognition Night, are listed in the order of their placement, along with the titles of their papers:  

“Web-Usability and Customer Retention”  —  Klint Holscher ( Ogallala )
and Ryan McKillip ( Polk ) – $100
“Measuring the Effectiveness of Web-presence”   — Ashley Solt ( Central   City ),
 Kristine Andrews ( South   Sioux   City ) and Krystle Faust ( Petersburg ) – $100
“Using the Web for Survey Research” — Darcy Tinney ( Hershey ), Adam
Johnson ( Ainsworth ) and Boris Ruhukya ( Uganda ) – $50
“Leveraging The Web-Site Through Marketing Activities ” — Lindsay Hain
( Lexington ), Kayla Paris ( Lexington ) and Chris Link ( Yutan ) –$50