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Marketing

Be Blue. Be Gold. BE BOLD: UNK unveils new marketing campaign

August 20, 2019 by gottulatm

Download one of our BOLD Wallpapers for Your Device By TYLER ELLYSON UNK Communications KEARNEY – Be Blue. Be Gold. Be Bold. It’s a simple message that represents everything great about the University of Nebraska at Kearney. Lopers are hardworking high-achievers who are unafraid to take on new challenges, travel the world and serve those in need. They’re determined leaders and innovative game-changers pursuing their professional goals while making lifelong friends … [Read more...] about Be Blue. Be Gold. BE BOLD: UNK unveils new marketing campaign

Filed Under: Arts & Sciences, Business & Technology, College of Education, News, Photo Galleries, Student Life Tagged With: Be Blue. Be Gold. Be Bold., brand, campaign, Kyle Means, Logo, Marketing, slogan, University of Nebraska at Kearney, UNK

Chancellor announces new enrollment, marketing division at UNK

May 24, 2019 by gottulatm

Bartling Gottula Rotator Photo

KEARNEY – University of Nebraska at Kearney Chancellor Doug Kristensen today announced internal restructuring that will create a Division of Enrollment Management and Marketing to enhance the university’s focus on increasing enrollment and further improving student retention and completion rates. The division, which will now report directly to the chancellor, will include the departments of Communication and Marketing, Undergraduate Admissions and Recruiting, Scholarships … [Read more...] about Chancellor announces new enrollment, marketing division at UNK

Filed Under: Arts & Sciences, Business & Technology, College of Education, News Tagged With: Admissions, career services, enrollment management, Financial Aid, First Year Program, Kelly Bartling, Marketing, Recruiting, Todd Gottula, University of Nebraska at Kearney, UNK

Marketing Mentality: Broekemier embraces technology, changing environment

March 12, 2019 by gottulatm

By TYLER ELLYSON UNK Communications Greg Broekemier started his professional career in retail management with JCPenney. That was more than 30 years ago, before e-commerce, social media and online advertising changed the way companies operate. “The world was so different then,” said Broekemier, whose access to technology at JCPenney was limited to a computerized inventory system. Today, it takes a lot more than that to stay ahead of the competition. Knowing how … [Read more...] about Marketing Mentality: Broekemier embraces technology, changing environment

Filed Under: 2018/2019, Business & Technology, News Tagged With: advertising, buying habits, China Pharmaceutical University, Greg Broekemier, Management Information Systems, Marketing, MIS, mobile shopping, New Frontiers, research, Social Media, University of Nebraska at Kearney, UNK

Steph Gallaway receives KUDOS award from NU Board of Regents

January 28, 2019 by gottulatm

Steph Gallaway Kudos Award

Steph Gallaway, digital and multimedia production coordinator, received the University of Nebraska Board of Regents KUDOS award Jan. 25. KUDOS awards recognize university staff for their professional expertise, service and “superior dedication” to UNK and University of Nebraska. It is the university’s top staff award. Gallaway has been a member of the UNK communications and marketing staff since 2013. She has produced a massive library of promotional videos, … [Read more...] about Steph Gallaway receives KUDOS award from NU Board of Regents

Filed Under: News, Uncategorized Tagged With: Board of Regents, Communications, KUDOS Award, Marketing, multimedia, Steph Gallaway, Video production

Can holiday music increase sales? UNK professor Greg Broekemier says yes

November 21, 2018 by admin

UNK marketing professor Greg Broekemier says holiday music can help boost retail sales by putting shoppers in a good mood. (Photo by Corbey R. Dorsey, UNK Communications)

By TYLER ELLYSON UNK Communications KEARNEY – More than 160 million U.S. consumers are expected to shop over the next five days, most of them on the lookout for the deep discounts Black Friday, Small Business Saturday and Cyber Monday are famous for. Deals are the most attractive part of the spending spree that starts on Thanksgiving, but there are other factors that help determine how people spend their money. A store’s atmosphere – those festive holiday displays and the … [Read more...] about Can holiday music increase sales? UNK professor Greg Broekemier says yes

Filed Under: Business & Technology, News Tagged With: Greg Broekemier, Holiday Music, Marketing, Retail, Shopping, University of Nebraska at Kearney, UNK

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