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Greg Broekemier

Marketing Mentality: Broekemier embraces technology, changing environment

March 12, 2019 by gottulatm

By TYLER ELLYSON UNK Communications Greg Broekemier started his professional career in retail management with JCPenney. That was more than 30 years ago, before e-commerce, social media and online advertising changed the way companies operate. “The world was so different then,” said Broekemier, whose access to technology at JCPenney was limited to a computerized inventory system. Today, it takes a lot more than that to stay ahead of the competition. Knowing how … [Read more...] about Marketing Mentality: Broekemier embraces technology, changing environment

Filed Under: 2018/2019, Business & Technology, News Tagged With: advertising, buying habits, China Pharmaceutical University, Greg Broekemier, Management Information Systems, Marketing, MIS, mobile shopping, New Frontiers, research, Social Media, University of Nebraska at Kearney, UNK

Can holiday music increase sales? UNK professor Greg Broekemier says yes

November 21, 2018 by admin

UNK marketing professor Greg Broekemier says holiday music can help boost retail sales by putting shoppers in a good mood. (Photo by Corbey R. Dorsey, UNK Communications)

By TYLER ELLYSON UNK Communications KEARNEY – More than 160 million U.S. consumers are expected to shop over the next five days, most of them on the lookout for the deep discounts Black Friday, Small Business Saturday and Cyber Monday are famous for. Deals are the most attractive part of the spending spree that starts on Thanksgiving, but there are other factors that help determine how people spend their money. A store’s atmosphere – those festive holiday displays and the … [Read more...] about Can holiday music increase sales? UNK professor Greg Broekemier says yes

Filed Under: Business & Technology, News Tagged With: Greg Broekemier, Holiday Music, Marketing, Retail, Shopping, University of Nebraska at Kearney, UNK

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