By TYLER ELLYSON UNK Communications Greg Broekemier started his professional career in retail management with JCPenney. That was more than 30 years ago, before e-commerce, social media and online advertising changed the way companies operate. “The world was so different then,” said Broekemier, whose access to technology at JCPenney was limited to a computerized inventory system. Today, it takes a lot more than that to stay ahead of the competition. Knowing how … [Read more...] about Marketing Mentality: Broekemier embraces technology, changing environment
Greg Broekemier
Can holiday music increase sales? UNK professor Greg Broekemier says yes
By TYLER ELLYSON UNK Communications KEARNEY – More than 160 million U.S. consumers are expected to shop over the next five days, most of them on the lookout for the deep discounts Black Friday, Small Business Saturday and Cyber Monday are famous for. Deals are the most attractive part of the spending spree that starts on Thanksgiving, but there are other factors that help determine how people spend their money. A store’s atmosphere – those festive holiday displays and the … [Read more...] about Can holiday music increase sales? UNK professor Greg Broekemier says yes
