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China Pharmaceutical University

Marketing Mentality: Broekemier embraces technology, changing environment

March 12, 2019 by gottulatm

By TYLER ELLYSON UNK Communications Greg Broekemier started his professional career in retail management with JCPenney. That was more than 30 years ago, before e-commerce, social media and online advertising changed the way companies operate. “The world was so different then,” said Broekemier, whose access to technology at JCPenney was limited to a computerized inventory system. Today, it takes a lot more than that to stay ahead of the competition. Knowing how … [Read more...] about Marketing Mentality: Broekemier embraces technology, changing environment

Filed Under: 2018/2019, Business & Technology, News Tagged With: advertising, buying habits, China Pharmaceutical University, Greg Broekemier, Management Information Systems, Marketing, MIS, mobile shopping, New Frontiers, research, Social Media, University of Nebraska at Kearney, UNK

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