By TYLER ELLYSON UNK Communications LINCOLN – University of Nebraska at Kearney visual communication and design students earned eight awards, including best of show, at the annual Nebraska American Advertising Awards, also known as the ADDYs. For the second consecutive year, UNK senior Jase Hueser claimed the top honor in the competition’s student division. Hueser, of Papillion, won best of show for a brand identity campaign featuring the Salina Saints … [Read more...] about UNK students win 8 awards; Jase Hueser earns top honor in Nebraska design contest
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Marketing Mentality: Broekemier embraces technology, changing environment
By TYLER ELLYSON UNK Communications Greg Broekemier started his professional career in retail management with JCPenney. That was more than 30 years ago, before e-commerce, social media and online advertising changed the way companies operate. “The world was so different then,” said Broekemier, whose access to technology at JCPenney was limited to a computerized inventory system. Today, it takes a lot more than that to stay ahead of the competition. Knowing how … [Read more...] about Marketing Mentality: Broekemier embraces technology, changing environment
UNK advertising students step into self-defense class before pitching plans to promote Kearney business
By TYLER ELLYSON UNK Communications KEARNEY – University of Nebraska at Kearney students are getting some real-world marketing experience while helping promote a Kearney business. The advertising campaigns class taught by Sonja Bickford teamed up with the Nebraska School of Martial Arts for the collaborative project. Bickford, an assistant professor in the department of communication, has been taking taekwondo lessons through the martial arts school for more … [Read more...] about UNK advertising students step into self-defense class before pitching plans to promote Kearney business
